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There is a school of thought that says ‘advertising is dead, long live public relations’. And you can see where they’re coming from. A recent American study showed that we are exposed to as many [...]

It’s easy to overlook the full potential of social networks for companies. Many use them without really taking them seriously, while others even misuse them. But today having a presence on one or [...]

There cannot be many people left on the planet who have not received an email from a generous diplomat in an obscure African state that desperately needs to transfer $15,000,000 to a bank account [...]

You may have heard marketers use these terms, but do you understand the benefits of each? The precept behind effective digital marketing is that it is always better to draw the customer to you by [...]

Some people are too clever for their own good, and often also too clever for their company’s branding. Instead of using a branding agency the company’s head will gather the company’s sharpest [...]

This is the third in our series of articles about how you can wisely profit from the profusion of weaknesses that are so ably supplied by Fred: the most intellectually challenged employee in your [...]

The latest in our series of ‘Fred tests’ (See article: Fred super hero) concerns not just Fred’s individual and unpredictable logic when navigating anything digital, but also the antiquated [...]

Market influencing, what is it?  Market influencing is a set of techniques that use the recommendation of influencers. It’s about creating prescriptors or ambassadors for your brand.   Why does [...]

If you’re wondering how a User Experience (UX) affects your branding, then consider what a brand is. See article: What is a branding ? A brand is not limited to the visual recognition of your [...]

In a recent article we talked about how an imaginary dumb employee called Fred could be used as a test for improving just about everything a company has to offer. (see the article Fred superhero) [...]