Carnet Bleu

There is a school of thought that says ‘advertising is dead, long live public relations’. And you can see where they’re coming from. A recent American study showed that we are exposed to as many [...]

It’s easy to overlook the full potential of social networks for companies. Many use them without really taking them seriously, while others even misuse them. But today having a presence on one or [...]

There cannot be many people left on the planet who have not received an email from a generous diplomat in an obscure African state that desperately needs to transfer $15,000,000 to a bank account [...]

You may have heard marketers use these terms, but do you understand the benefits of each? The precept behind effective digital marketing is that it is always better to draw the customer to you by [...]

Some people are too clever for their own good, and often also too clever for their company’s branding. Instead of using a branding agency the company’s head will gather the company’s sharpest [...]

This is the third in our series of articles about how you can wisely profit from the profusion of weaknesses that are so ably supplied by Fred: the most intellectually challenged employee in your [...]

The latest in our series of ‘Fred tests’ (See article: Fred super hero) concerns not just Fred’s individual and unpredictable logic when navigating anything digital, but also the antiquated [...]

Market influencing, what is it?  Market influencing is a set of techniques that use the recommendation of influencers. It’s about creating prescriptors or ambassadors for your brand.   Why does [...]

If you’re wondering how a User Experience (UX) affects your branding, then consider what a brand is. See article: What is a branding ? A brand is not limited to the visual recognition of your [...]

In a recent article we talked about how an imaginary dumb employee called Fred could be used as a test for improving just about everything a company has to offer. (see the article Fred superhero) [...]

Social networking has always been the backbone of business. In the good old days before digitalisation, a social network was a warm, human and engaging contact that built relationships and became [...]

There comes a point in every marketing strategy when the communication tools that will carry your messages have been chosen, and you need to decide how they will work together to achieve whatever [...]

Attract customers by their senses. It can get to the point in every company when you believe that you’ve exhausted every possible opportunity to market your wares. And then along comes yet [...]

Following on from our article ‘3 steps to setting a website budget’, let’s take a look at some further important considerations. Important Considerations Web design is a Service, not [...]

See how a company can benefit from Fred (see the article Fred super hero) (the source of eternal regret to your human resources department) when copywriting. Now the home truth in all branding is [...]

Registering your domain name and hosting your site are a couple of  “must haves” for every website. Without either of these, you’ll not be launching your website any time soon and they can [...]

Pont Bleu is a Branding and Communication agency. Now, given that we are communication experts you wouldn’t expect us to sell ourselves with a term that is not commonly understood. Yet it is [...]

A brand is the character of your company, service or product (see article: What’s your company’s character?) and if you are to maintain a trustworthy image, you need to be consistent throughout [...]

One of your company’s most important employees could well be the ‘lazy dumb-ass goober’ that you’ve been trying to fire for years. Let’s call this person Fred. Fred, despite his [...]

A brand touchpoint is any customer experience that builds a subconscious rapport and stimulates an emotional response. Interested? You can truly say that every aspect of a company is capable of [...]

Pulling a budget out of thin air, or committing your business to a new site without a budget at all, are risky and unnecessary approaches that can drain your bank account, waste your and your [...]

As a design and communication agency we play a significant role in our clients branding. Being visual and representative, our contribution is often one of the first touchpoints that a potential [...]

In our world, the world of building brands and getting people to respect and trust companies enough that they “buy their stuff”, we hear these four terms: marketing, communication, [...]

In a recent article (How your marketing mix helps define brand identity), we looked at how your marketing strategy, composed of the 4+3 P’s (Product, Price, Place, Promotion and People, [...]