Better test with Fred’s device
The latest in our series of ‘Fred tests’ (See article: Fred super hero) concerns not just Fred’s individual and unpredictable logic when navigating anything digital, but also the antiquated [...]
Marketing influencing
Market influencing, what is it? Market influencing is a set of techniques that use the recommendation of influencers. It’s about creating prescriptors or ambassadors for your brand. Why does [...]
Better test your UX on Fred
If you’re wondering how a User Experience (UX) affects your branding, then consider what a brand is. See article: What is a branding ? A brand is not limited to the visual recognition of your [...]