Better test with Fred – for contrast
In a recent article we talked about how an imaginary dumb employee called Fred could be used as a test for improving just about everything a company has to offer. (see the article Fred superhero) [...]
Social networks: The key to your communication strategy ?
Social networking has always been the backbone of business. In the good old days before digitalisation, a social network was a warm, human and engaging contact that built relationships and became [...]
Which marketing strategy and distribution channels to choose ?
There comes a point in every marketing strategy when the communication tools that will carry your messages have been chosen, and you need to decide how they will work together to achieve whatever [...]
Sensory Marketing
Attract customers by their senses. It can get to the point in every company when you believe that you’ve exhausted every possible opportunity to market your wares. And then along comes yet [...]
Part 2 – How much does a website cost ?
Following on from our article ‘3 steps to setting a website budget’, let’s take a look at some further important considerations. Important Considerations Web design is a Service, not [...]