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See how a company can benefit from Fred (see the article Fred super hero) (the source of eternal regret to your human resources department) when copywriting. Now the home truth in all branding is [...]

Registering your domain name and hosting your site are a couple of  “must haves” for every website. Without either of these, you’ll not be launching your website any time soon and they can [...]

Pont Bleu is a Branding and Communication agency. Now, given that we are communication experts you wouldn’t expect us to sell ourselves with a term that is not commonly understood. Yet it is [...]

A brand is the character of your company, service or product (see article: What’s your company’s character?) and if you are to maintain a trustworthy image, you need to be consistent throughout [...]

One of your company’s most important employees could well be the ‘lazy dumb-ass goober’ that you’ve been trying to fire for years. Let’s call this person Fred. Fred, despite his [...]

A brand touchpoint is any customer experience that builds a subconscious rapport and stimulates an emotional response. Interested? You can truly say that every aspect of a company is capable of [...]

Pulling a budget out of thin air, or committing your business to a new site without a budget at all, are risky and unnecessary approaches that can drain your bank account, waste your and your [...]

As a design and communication agency we play a significant role in our clients branding. Being visual and representative, our contribution is often one of the first touchpoints that a potential [...]

In our world, the world of building brands and getting people to respect and trust companies enough that they “buy their stuff”, we hear these four terms: marketing, communication, [...]

In a recent article (How your marketing mix helps define brand identity), we looked at how your marketing strategy, composed of the 4+3 P’s (Product, Price, Place, Promotion and People, [...]